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Sephora Enters Personalized Skincare Category with Proven

Alliance online and in brick and mortar marks Proven’s foray into retail.

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By: Christine Esposito

Editor-in-Chief

Personalized skincare company Proven has announced a new partnership with Sephora in which it will bring its skincare personalization technology and skincare solutions to Sephora customers. The alliance marks Proven’s first entrance to retail and Sephora’s first move into skincare personalization. The collaboration includes both digital and brick-and-mortar experiences. The digital experience, which launched today, is available to all customers in the US. Customers take Proven's 3-minute...

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